To Design A Bottle by Pentagram
RSA Animate — Drive: The surprising truth about what motivates us by Daniel Pink
I could do whatever the fuck I wanted.
A “user interface” is simply one type of dynamic picture. I spent a few years hanging around various UI design groups at Apple, and I met brilliant designers, and these brilliant designers could not make real things. They could only suggest. They would draw mockups in Photoshop, maybe animate them in Keynote, maybe add simple interactivity in Director or Quartz Composer. But the designers could not produce anything that they could ship as-is. Instead, they were dependent on engineers to translate their ideas into lines of text. Even at Apple, a designer aristocracy like no other, there was always a subtle undercurrent of helplessness, and the timidity and hesitation that come from not being self-reliant.
Bret’s observation is becoming more and more evident, as people come to view UI design as static mockups, but rather functional, responding, moving interfaces; or as Bret calls them: dynamic pictures.
Being a designer who delivers static mockups leaves a sour taste in your mouth. You simply aren’t making the picture complete, there are more things to take care of now, than there were only 5 years ago. The technology has enabled us to do more in order to deliver a better experience to the user, and so our skillsets need to adapt as well.
Keeping you refreshed and alert all summer long
The Way I Dress: Mr Andrew Weitz by Chris Floyd